Samsung UE43AU7020 43″ 4K Ultra HD Smart TV

4K Ultra HD Crystal Processor 4K PurColour Adaptive Sound Product Description At the heart of this TV is its remarkable 4K Ultra HD resolution. With four times the resolution of Full HD, every scene comes to life with incredible detail and clarity. Whether you’re watching your favourite movie, streaming a thrilling series, or gaming with friends, the 4K display ensures that you won’t miss a single detail. Powered by the Crystal Processor 4K, this TV takes your viewing experience to the next level. It optimises colour, contrast, and clarity to deliver images that are not only sharp but also incredibly realistic. You’ll be captivated by the lifelike visuals that make you feel like you’re part of the action. Samsung’s PurColour technology enhances your viewing experience by ensuring that colours are vivid and true to life. Whether it’s the lush greens of a nature documentary or the deep blues of a dramatic movie, PurColour brings out the richness of every shade, making your content visually stunning. But the Samsung UE43AU7020 doesn’t stop at breathtaking visuals. It also offers an Adaptive Sound feature that elevates your audio experience. This intelligent technology analyses the content you’re watching and automatically adjusts the sound to match. Whether it’s a hushed dialogue or an action-packed sequence, you’ll enjoy clear and immersive audio that complements the on-screen action.